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The Toraño brand, acquired by General Cigar in 2014, hasn’t seen much action recently. This year, however, fans will be pleased to hear that the cigars have been totally revamped with elegant, new packaging, a brand-new blend, and a whole new image.

Figure 1: Toraño Exodus

Toraño Exodus is a brand new blend just introduced this year. Prior to being purchased by General, the Toraño brand sold a number of different blends that were all marketed as Exodus 1959. In order to give Toraño a fresh start, General discontinued the majority of the previous varieties and chose to focus on Toraño’s two most popular brands: the Exodus and Vault, which are made in Nicaragua at the STG Estelí factory.

 

Figure 2: Toraño Dominico

The Exodus was named as such to invoke the migration of Cubans seen after Fidel Castro took office, and to honor their bravery. More than that, however, as General's VP Alan Willner said, “Exodus tells an allegorical story of the journeys we all make to overcome adversity," he said. "Drawing a parallel to the Toraño family's beginnings as tobacco growers, their experiences in post-Castro communist society and their success in developing acclaimed cigars post Cuba. It encompasses the sentiment of starting from nothing."

Figure 3: Toraño Exodus

The new blend consists of filler tobacco from Honduras, Mexico and the Dominican Republic, a Connecticut broadleaf binder, and a Honduran wrapper from San Agustín. The lovely new packaging is meant to honor the brilliantly colorful murals found throughout the Wynwood section of Miami where so many Cubans settled.

toranovaultredFigure 4: Toraño Vault

The 20-count boxes were introduced at the IPCPR trade show and will begin shipping to retailers in September. The Exodus will be available in four sizes: Robusto, Toro Grande, Torpedo, and Gigante. The price will run between $6.99 and $8.49.

 

News Source: Cigar Aficionado

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